Why Is Your Domain Name So Important to Your Business?

by on July 27, 2017

A domain name is the name of the numeric IP (Internet Protocol) address assigned to your business. It’s your company’s unique identity that consumers will use to find you online but it’s much more than that. In fact, your domain name could play an important role in the success of your business.

Here’s why:

  • The name you choose may have a profound impact on the amount of traffic your site receives. If it’s short, descriptive, memorable and easy to spell, you should see a lot more traffic than you would if it’s hard to pronounce, spell or remember.
  • Acquiring your own name will make your business appear more credible and professional. It builds consumer confidence because it shows you have ownership of your business and that you plan to be around for a long time. Therefore, more people will view you as a legitimate business, which in turn increases sales.
  • Your domain name can help improve your web presence. A good name that suits your business can attract a lot of attention from consumers interested in your products or services. It will also improve your chances of showing up more in searches, which creates more exposure.
  • Your name can help your business stand out from all the rest. If you choose something unique and catchy that also clearly shows what your business is all about, you’ll get noticed.
  • Having your own domain name offers more flexibility because you can carry it with you if you decide you would prefer to use a different Web host later.

Now that you know why your domain name is so important to your business, choose wisely. Think about how the name sounds when you say it aloud and whether or not it will still be a good fit when your business grows.