What Your Name Says about Your Brand
How many times have you formed an opinion about a business just by hearing its name? It happens all the time because your name paints a visual picture for consumers. Unfortunately, it’s not always a positive opinion because the name you choose says so much more about your company than you might realize.
Here’s what your name says about your brand:
- It identifies your brand and gives consumers an idea of what your company is all about. For this reasons, it’s vital that you choose a name that is relevant to your business. Upon seeing your name, consumers should immediately know what you have to offer them.
- It gives consumers their first look at your image. The right name will help you come across as a professional, trustworthy business while the wrong one can drive people away. What kind of impression is your business name making? It can have a profound effect on your image.
- It gives consumers a glimpse of what your business means to you. A well thought out name that clearly represents your business shows you care about your company’s image, which helps to build consumer trust.
Don’t make the mistake of thinking your business name isn’t important. Not taking it seriously and choosing a good fit could have a negative impact on the growth of your business. Whereas a clever, relevant name will go a long ways in helping your company grow. Choose wisely and make a good first impression.